OUR SUSTAINABILITY JOURNEY

CARBON POSITIVE


We are now a climate positive brand made possible through our partnership with trace to offset our carbon footprint.

trace chooses projects that deliver measurable benefits aligned to the goals of the Paris Agreement and the UN Sustainable Development Goals. 

What exactly is carbon offsetting?

A carbon offset (or carbon credit) is generated from an activity that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere (i.e. within your business or supply chain). For example, wind turbines to replace fossil fuels, water boreholes to avoid wood burning to clean water, geothermal energy, tree planting and biodiversity restoration. .

What does ‘climate positive’ mean?

Being a climate positive brand means we have done what we can to minimise any negative environmental impact of doing business and chosen to offset the unavoidable emissions.

We use the term 'climate positive' rather than 'carbon neutral' for two reasons:

a) it sounds more POSITIVE and the climate change narrative needs some optimism!

b) 'carbon neutral' is often used in conjunction with government certification and we don't want to get mixed up with that - trace helps brands that can't afford to invest in carbon neutral certification by making it easy to estimate and offset our emissions.

How do you select your projects?

For each tonne of carbon dioxide we offset, trace buys a carbon credit.

The price of credits vary depending on the project, so they have worked hard to handpick the most efficient and effective projects that reduce CO2 pollution. Trace have created their own criteria to choose projects: external certification, age of the credit, location of the project, technology adopted, contribution to UN SDGs.

For more information, visit their projects page here. Trace have created their own criteria to choose projects: external certification, age of the credit, location of the project, technology adopted, contribution to UN SDGs. For more information, visit their projects page here.

How can you prove the impact?

trace publish certificates each month of how many tonnes of CO2 (‘carbon credits’) have been prevented from going into the atmosphere or removed from it.

The standards of these projects are externally verified and certified. trace publish certificates each month of how many tonnes of CO2 (‘carbon credits’) have been prevented from going into the atmosphere or removed from it. The standards of these projects are externally verified and certified.

In terms of trees planted, you can see how many we buy on their tree planting partner’s site. Trace’s partners are regularly audited by third parties. In terms of trees planted, you can see how many we buy on their tree planting partner’s site. Trace’s partners are regularly audited by third parties.

How do we get a carbon neutral certification?

trace provides a certificate to show the amount of CO2 we have offset with them.

Government certification requires comprehensive company and supply chain emissions analysis, which are time and cost intensive, which is often a barrier for many organisations to make any positive impact at all.

That’s why we chose trace. They use benchmarks, publicly available data and intuitive assumptions to estimate the emissions of our manufacturing, staff and freight.

OFFSET PROJECTS

We acknowledge the traditional custodians of this land, The Gadigal people. We pay our respects to the Elders past, present and emerging, for they hold the memories, the traditions, the culture and hopes of Aboriginal and Torres Strait Islander peoples across the nation.

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